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Advertising ServicesNew York, United States11-50 Employees

Good Monster is an advertising services firm focused on identifying and recovering revenue lost in underperforming marketing funnels. It labels this unrecognized revenue as ghost revenue, stemming from leaks in ads, landing pages, or funnel steps that prevent conversions. The firm maps every funnel gap, quantifies the cost of each, and fixes issues in order of their potential revenue impact, covering acquisition through Meta, Google, and TikTok as well as conversion with optimized landing pages and copy, all backed by rigorous testing and measurement.

Based in Liverpool, New York, the company serves Direct-to-Consumer and Business-to-Business brands that are already investing in marketing but experiencing rising customer acquisition costs and falling ROI. It approaches funnel optimization as a prioritized, data-driven process, ensuring that only changes with proven revenue impact are scaled.

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