Insights

Funnel Recovery Good Monster specializes in identifying and recovering ghost revenue from underperforming marketing funnels, presenting a clear opportunity to upsell their services to brands facing decreasing ROI and rising CAC.

DTC and B2B Focus Target potential clients across DTC and B2B segments that are already investing in ads but see diminishing returns, offering a tailored funnel audit and optimization plan to improve unit economics.

Full Funnel Optimization Position as a one-stop growth operation that not only handles acquisition across Meta, Google, and TikTok but also optimizes landing pages, copy, and funnel flow to close more customers.

Quantified Impact Highlight the approach of measuring everything and scaling only what proves with numbers, enabling compelling case studies and data-driven ROI forecasts for sales conversations.

Data-Driven Upsell Leverage their tech stack and analytics capabilities to offer incremental services such as funnel audits, landing page experiments, and conversion-rate optimization packages to existing clients seeking efficiency gains.

Similar companies to Good Monster

Good Monster Tech Stack

Good Monster uses 8 technology products and services including AdRoll, Amazon Advertising, Hotjar, and more. Explore Good Monster's tech stack below.

Good Monster's Email Address Formats

Good Monster uses at least 1 email format:
Good Monster Email FormatsExamplePercentage
First@thegoodmonster.comJohn@thegoodmonster.com
100%

Frequently Asked Questions

What is Good Monster's official website and social media links?

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Good Monster's official website is thegoodmonster.com and has social profiles on LinkedIn.

How much revenue does Good Monster generate?

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As of September 2026, Good Monster's annual revenue is estimated to be $1M - $10M.

What is Good Monster's SIC code and NAICS code?

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Good Monster's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Good Monster have currently?

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As of September 2026, Good Monster has approximately 12 employees across 3 continents, including North America, South America and Asia. Key team members include Operations Manager: J. S. G., Design Consultant: R. M. and Ecommerce Specialist: A. C. Explore Good Monster's employee directory with LeadIQ.

What industry does Good Monster belong to?

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Good Monster operates in the Advertising Services industry.

What technology does Good Monster use?

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Good Monster's tech stack includes AdRoll, Amazon Advertising, Hotjar, WordPress, OneTrust, Sketch, Asana and DigitalOcean Web Hosting.

What is Good Monster's email format?

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Good Monster's email format typically follows the pattern of First@thegoodmonster.com. Find more Good Monster email formats with LeadIQ.

When was Good Monster founded?

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Good Monster was founded in 2014.
Good Monster logo

Good Monster

Advertising ServicesNew York, United States11-50 Employees

Good Monster is an advertising services firm focused on identifying and recovering revenue lost in underperforming marketing funnels. It labels this unrecognized revenue as ghost revenue, stemming from leaks in ads, landing pages, or funnel steps that prevent conversions. The firm maps every funnel gap, quantifies the cost of each, and fixes issues in order of their potential revenue impact, covering acquisition through Meta, Google, and TikTok as well as conversion with optimized landing pages and copy, all backed by rigorous testing and measurement.

Based in Liverpool, New York, the company serves Direct-to-Consumer and Business-to-Business brands that are already investing in marketing but experiencing rising customer acquisition costs and falling ROI. It approaches funnel optimization as a prioritized, data-driven process, ensuring that only changes with proven revenue impact are scaled.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Good Monster's revenue is estimated to be in the range of $1M - $10M

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