Good People Branding Employee Directory

Advertising ServicesMinnesota, United States0-1 Employees

Good People Branding operates in the advertising services space with a focus on retail and consumer branding. The firm describes itself as a collaborative of critical and creative thinkers, delivering work across brand strategy, advertising, design, and online initiatives to help brands have meaningful conversations with their audiences. Its service scope includes Retail Strategy, In-Store Experience, Merchandising Strategy & Design, Digital & Interactive Strategy, Design & Development, and Advertising Concepting & Production.

Located in Minneapolis, Minnesota, Good People Branding operates with a small team. It has developed brand and retail strategies for a diverse set of clients, including Target, Best Buy, Kohl's, Room & Board, Disney, Macy's, and OPI Nail Lacquer, among others, across in-store, merchandising, and digital contexts. Collaborations with notable designers—such as Phillippe Starck, Vera Wang, and Isaac Mizrahi—and projects for celebrities including Justin Timberlake, Beyonce, Christina Aguilera, Stevie Wonder, and Tina Turner demonstrate the breadth of its brand work.

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