Good Run Research & Recreation Employee Directory

Market ResearchVirginia, United States11-50 Employees

Good Run Research & Recreation is a market research firm based in Richmond, Virginia, founded in 2010. The company specializes in qualitative, customized research designed to uncover how consumers think, behave, and respond to products, brands, and messaging, with an emphasis on translating insights into actionable guidance for clients. Its work aims to help both new brands establish a foothold and established brands discover new ways to stay relevant, using a mix of traditional and unconventional methodologies tailored to project objectives. The firm emphasizes a deep understanding of consumer needs, preferences, and behaviors, including brand advocacy, shopping habits, and perception gaps, to inform strategic decisions. With a focus on delivering practical insights, the organization positions itself as a partner for clients seeking targeted consumer understanding and relevant, timely recommendations. Based in the Richmond area, the team combines decades of experience in consumer research to support projects across various market challenges.

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