Established Legacy Goodman Decorating Company has a long-standing history since 1927 and remains family-owned, demonstrating stability and deep local market roots in the Southeastern U.S. This longevity suggests strong customer relationships and potential for expanding premium service offerings.
Market Presence With a substantial revenue range of 25 to 50 million dollars and serving a regional market, Goodman has opportunities to deepen its market penetration by targeting commercial and large-scale residential clients who value experienced, reputable contractors.
Technology Utilization The company's adoption of advanced web technologies indicates a focus on online engagement and efficiency. Leveraging digital marketing tools or online project management solutions can help attract new commercial contracts and streamline client interactions.
Competitive Landscape Positioned alongside well-known entities like Sherwin-Williams and Benjamin Moore, Goodman can differentiate itself by emphasizing personalized service, craftsmanship, and regional expertise, appealing to clients seeking local, trusted contractors amidst big-brand options.
Growth Opportunities Given the company's multi-generational history and the high growth potential within the construction and decorating sectors, there are opportunities for upselling premium wallcoverings, fabric panels, and drywall solutions to expand revenue streams and increase client retention.