Acquisition by Kimberly-Clark Goodwipes was acquired by Kimberly-Clark, offering potential for cross-selling opportunities with Kimberly-Clark's existing customer base and distribution channels.

Eco-friendly product line The eco-friendly and plant-based nature of Goodwipes products aligns with the growing consumer preference for sustainable and natural hygiene solutions, opening doors for sales in the environmentally-conscious market segment.

Diversified product offerings With a diverse product line including flushable butt wipes, down there wipes, and body wipes, Goodwipes can cater to different customer needs, presenting opportunities to upsell and cross-sell within its existing customer base.

Tech-savvy approach Utilizing tech tools such as AdRoll, Apple Pay, and Yotpo Reviews demonstrates Goodwipes' readiness to engage with digital-savvy consumers and opens opportunities for targeted online marketing and sales campaigns.

Strategic funding and revenue Despite generating revenue in the range of $0 - 10M, Goodwipes secured funding of $1.3M, indicating potential for growth and scalability, presenting a window for sales expansion and market penetration.