goop Employee Directory
Personal Care Product ManufacturingCalifornia, United States501-1000 Employees
Goop operates as a lifestyle platform focused on exploration and curated content. It offers beauty and fashion products and maintains an editorial reach that covers broader lifestyle topics, including podcasts, TV shows, and live events, as well as retail stores. Its audience is primarily women seeking thoughtful engagement with beauty, personal growth, and daily life, delivered through curated products and experiences. Based in Santa Monica, California, goop sits in the personal care product manufacturing sector. Founded in fall 2008 by Gwyneth Paltrow as a weekly newsletter, it has grown into a broader beauty, fashion, and food business that includes products, curation, podcasts, TV shows, live events, and retail stores.