Insights

Expanding Retail Presence Goop's recent opening of a new store in Aspen, Colorado highlights their focus on expanding their brick-and-mortar footprint. This presents opportunities to offer retail solutions, in-store merchandising, and localized marketing partnerships to support their retail growth initiatives.

Diversifying Product Lines The launch of new product lines such as the Summertone Bronzing Gel and the sexual wellness line indicates a willingness to innovate and diversify within the beauty and lifestyle sectors. Sales efforts can target these categories by providing complementary products, packaging solutions, or retail placement strategies.

Digital and Mobile Growth The recent release of a travel app with a target reach of 10,000 downloads suggests an emphasis on digital engagement. There is an opportunity to propose digital marketing, app monetization strategies, or mobile-related tech solutions to enhance user engagement and brand loyalty.

Brand Collaborations Partnering with Ruggable and winning design awards like the Best Vegan Accent Chair illustrates a brand openness to collaborations and high-end design. This opens avenues for exclusive product offerings, co-branding initiatives, and premium partnerships.

Innovative Tech Stack Utilizing advanced platforms like AWS, Microsoft Azure, Riskified, and CircleCI shows Goop's investment in technology and e-commerce infrastructure. Opportunities exist to enhance their online shopping experience, improve personalization, and leverage their tech foundation for new e-commerce or subscription services.

goop Tech Stack

goop uses 8 technology products and services including Kenshoo, WordPress, Jamf, and more. Explore goop's tech stack below.

  • Kenshoo
    Ad Verification And Optimization
  • WordPress
    Content Management System
  • Jamf
    Enterprise Mobility Management
  • PyTorch
    Machine Learning
  • Klaviyo
    Marketing Automation
  • Bluecore
    Marketing Automation
  • LinkedIn
    Online Community Software
  • Cloudflare Bot Management
    Security

goop's Email Address Formats

goop uses at least 1 format(s):
goop Email FormatsExamplePercentage
First@goop.comJohn@goop.com
56%
First.Last@goop.comJohn.Doe@goop.com
28%
Last@goop.comDoe@goop.com
8%
FLast@goop.comJDoe@goop.com
8%

Frequently Asked Questions

Where is goop's headquarters located?

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goop's main headquarters is located at Santa Monica, California 90403 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is goop's phone number?

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You can contact goop's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is goop's stock symbol?

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goop is a publicly traded company; the company's stock symbol is GOOP.

What is goop's official website and social media links?

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goop's official website is goop.com and has social profiles on LinkedInCrunchbase.

What is goop's NAICS code?

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goop's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does goop have currently?

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As of April 2026, goop has approximately 685 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: J. E.Chief Of Staff, Founder & Ceo: Y. F.Chief Marketing Officer: A. R.. Explore goop's employee directory with LeadIQ.

What industry does goop belong to?

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goop operates in the Personal Care Product Manufacturing industry.

What technology does goop use?

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goop's tech stack includes KenshooWordPressJamfPyTorchKlaviyoBluecoreLinkedInCloudflare Bot Management.

What is goop's email format?

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goop's email format typically follows the pattern of First@goop.com. Find more goop email formats with LeadIQ.

How much funding has goop raised to date?

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As of April 2026, goop has raised $65M in funding. The last funding round occurred on Mar 01, 2019 for $50M.

When was goop founded?

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goop was founded in 2008.

goop

Personal Care Product ManufacturingCalifornia, United States501-1000 Employees

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

Section iconCompany Overview

Headquarters
Santa Monica, California 90403 United States
Phone number
Website
goop.com
Stock Symbol
GOOP
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2008
Employees
501-1000

Section iconFunding & Financials

  • $65M

    goop has raised a total of $65M of funding over 2 rounds. Their latest funding round was raised on Mar 01, 2019 in the amount of $50Mas a series C.

  • $50M$100M

    goop's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $65M

    goop has raised a total of $65M of funding over 2 rounds. Their latest funding round was raised on Mar 01, 2019 in the amount of $50Mas a series C.

  • $50M$100M

    goop's revenue is estimated to be in the range of $50M$100M

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