Midmarket Growth Target Gorenz and Associates as a Peoria-based midmarket accounting firm with revenue in the 25-50 million range and 11-50 employees, offering bundled services and value-add digital solutions to expand client footprint and cross-sell advisory, tax, and consulting offerings.

Tech Enablement Leverage their tech stack (AWS, Office 365, Box, Google Analytics, RSS, jQuery UI, MailRoute, Caddy) to propose modern cloud-based accounting, data analytics, cybersecurity, document management, and workflow automation services that integrate with their existing tools.

Regional Expansion Position as a regional firm serving Peoria and surrounding areas with expansion messaging that highlights scalable services for growing clients, including outsourcing, virtual CFO, and onboarding support to attract local small-to-midsize businesses.

Financial Performance Use revenue range as a lead signal to tailor premium engagements such as outsourced accounting, risk audits, and compliance programs, while offering value-led pricing and bundled services to increase wallet share.

Competitive Positioning Differentiate from large national firms by emphasizing personalized service, local market knowledge, and a full-service suite; propose targeted industry verticals or niche offerings to capture mid-market clients seeking consultative partnerships.