Expansion Opportunity Goshen Coffee Roasters has recently opened a third location in Glen Carbon, Illinois, signaling growth and a scalable regional footprint. Sales teams should explore wholesale partnerships and location-based promotions with cafes, offices, and hospitality venues in nearby markets to leverage increased brand visibility and cross-location customer acquisition.

Mid-Market Growth With 11-50 employees and revenue in the 10-25 million range, Goshen sits in a mid-market tier that can benefit from ERP- or wholesale-centric programs, recurring fueling of accounts, and bulk-bag or subscription offerings to strengthen predictable revenue while expanding institutional and commercial client bases.

Digital Commerce The tech stack includes Squarespace, Shopify, and robust email/SMS platforms (Mailchimp and Klaviyo) with payments like Apple Pay and PayPal, indicating readiness for targeted B2B and B2C campaigns, loyalty programs, and partner integrations to drive direct online sales and wholesale orders.

BrandStory Appeal As a family-owned and female-led roaster with 20+ years of crafted specialty coffee, Goshen’s narrative supports partnerships with lifestyle brands, hospitality groups, and corporate gifting channels seeking differentiated, mission-driven coffee experiences.

Event & Co-Marketing Past collaboration with St Joe SEO and coffee pop-ups signals openness to co-branded events, pop-ups, and experiential marketing. Sales opportunities exist in event sponsorships, wholesale tastings, and limited-time roasts with regional partners to boost visibility and trial.