Market Positioning Gossard's strong heritage as a quality-focused lingerie brand with a focus on fit, comfort, and stylish design positions it well to target consumers seeking premium, inclusive lingerie options, especially for deeper cup sizes and plus sizes.

Product Innovation The recent launch of collections like VIP Confession and campaigns celebrating life’s curves showcases Gossard’s commitment to innovative, bold offerings that can attract new customer segments looking for glamorous and empowering lingerie choices.

Brand Collaborations Partnerships with retailers such as Topshop indicate opportunities to expand distribution channels, increase visibility, and reach a broader audience through existing fashion retail networks.

Digital Presence Gossard’s use of multiple digital marketing tools and recent campaign launches suggest potential growth through enhanced e-commerce strategies, social media engagement, and targeted online advertising to capture active, digitally-savvy consumers.

Growth Potential With revenues estimated between one to ten million dollars and a relatively lean team, Gossard is positioned for targeted outreach and strategic partnerships to scale sales and penetrate new markets within the competitive lingerie industry.