Boutique scale Gould Design is a small to mid-size design firm with 2-10 employees and a revenue range of 10M-25M, suggesting high-value, specialized services and potential for upsell or retainer-based branding, packaging, and marketing collateral projects.

Full service offering Capabilities span identity, marketing communications, literature, POS merchandising, packaging, retail environments and exhibit design, indicating opportunities to consolidate multiple projects under one agency relationship and drive larger scope engagements.

Security posture Presence of security headers such as HSTS and X-Content-Type-Options with reliance on Apache suggests a compliant and reliable hosting stack, a potential selling point for clients prioritizing data protection and website security in brand campaigns.

Regional focus Located in Grand Rapids, MI, Gould Design can leverage regional market access, local partnerships, and proximity to Midwest brands for faster project cycles and introductory pitches with limited travel costs.

Growth potential Revenue scale positions Gould Design against mid-market peers; there are opportunities to target mid-sized consumer brands and expand into digital and environmental brand experiences, packaging redesigns, and retail activations to increase average project value.