Insights

Growing Product Line Grace and Lace's recent launch of the G&L Essentials line indicates their focus on expanding their product offerings with wardrobe staples, creating opportunities to upsell to existing customers and attract new segments interested in versatile casual apparel.

Market Expansion Potential With a revenue range of 10 to 25 million and a loyal customer base, there is significant potential to scale the brand through targeted marketing campaigns and partnerships, especially given their focus on women’s apparel and accessories.

Social Impact Engagement Their partnership with AngelHouse and commitment to building orphanages in India position them as a socially responsible brand, which can be leveraged to connect with customers who value ethical and philanthropic initiatives in their purchasing decisions.

E-commerce Focus Operating primarily online via their website and leveraging digital marketing tools like Google Ads and Mautic, Grace and Lace can enhance sales growth by optimizing digital campaigns and expanding their direct-to-consumer channels.

Customer Loyalty Their loyal customer base and community-driven approach present opportunities to develop loyalty programs, referral incentives, and personalized marketing to boost repeat sales and customer lifetime value.

Grace and Lace Tech Stack

Grace and Lace uses 8 technology products and services including Trident AB, Google Ads, Amazon S3, and more. Explore Grace and Lace's tech stack below.

  • Trident AB
    A/B Testing
  • Google Ads
    Advertising
  • Amazon S3
    Content Delivery Network
  • RSS
    Content Management System
  • Svelte
    Javascript Frameworks
  • Mautic
    Marketing Automation
  • PHP
    Programming Languages
  • FedEx
    Transportation And Fleet Management

Grace and Lace's Email Address Formats

Grace and Lace uses at least 1 format(s):
Grace and Lace Email FormatsExamplePercentage
First.L@graceandlace.comJohn.D@graceandlace.com
50%
First@graceandlace.comJohn@graceandlace.com
36%
FLast@graceandlace.comJDoe@graceandlace.com
8%
Last@graceandlace.comDoe@graceandlace.com
6%

Frequently Asked Questions

Where is Grace and Lace's headquarters located?

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Grace and Lace's main headquarters is located at 2000 Windy Terrace, Ste 11A Cedar Park, TX 78613, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Grace and Lace's phone number?

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You can contact Grace and Lace's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Grace and Lace's official website and social media links?

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Grace and Lace's official website is graceandlace.com and has social profiles on LinkedIn.

What is Grace and Lace's SIC code NAICS code?

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Grace and Lace's SIC code is 2339 - Women's, Misses', and Juniors' Outerwear, Not Elsewhere Classified NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Grace and Lace have currently?

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As of October 2025, Grace and Lace has approximately 30 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Fractional Cto & Marketing Strategist: R. S.Owner: E. V.Owner: C. C.. Explore Grace and Lace's employee directory with LeadIQ.

What industry does Grace and Lace belong to?

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Grace and Lace operates in the Retail Apparel and Fashion industry.

What technology does Grace and Lace use?

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Grace and Lace's tech stack includes Trident ABGoogle AdsAmazon S3RSSSvelteMauticPHPFedEx.

What is Grace and Lace's email format?

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Grace and Lace's email format typically follows the pattern of First.L@graceandlace.com. Find more Grace and Lace email formats with LeadIQ.

When was Grace and Lace founded?

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Grace and Lace was founded in 2011.

Grace and Lace

Retail Apparel and FashionUnited States11-50 Employees

Melissa was always a DIY girl. She grew up with a mom who always made homemade play dough and birthday cakes, and sewed her dance costumes. So Melissa started sewing at a very young age. 

In the spring of 2010 she was 5 months pregnant with a little girl. At a routine doctor's visit, she was suddenly given the devastating news that without surgical intervention she would give birth to her daughter within 24 hours and she would not survive. Melissa was rushed into emergency surgery to try to save her, and spent the remainder of her pregnancy in the hospital on strict bedrest. The days were incredibly LONG, and since she couldn't even sit up, she just had to do something with her hands! She started with a vision to crochet this tiny baby girl a blanket. And thus began and spurred her desire to sew.

For two weeks she was hospitalized until doctors couldn't stop the labor any longer. Their very tiny, but oh-so-perfect, baby girl was born. With lungs not yet developed enough to survive on her own, the Lord took her straight to Heaven.

Though heart-wrenching and devastating, we truly believe that out of this great tragedy has come our greatest victory.

Her love for sewing and all things knit continued to grow. In late fall of 2011, she made her 1st pair of lacey leg warmers. Everywhere she went, people would stop and ask her where she got them. She put them for sale online and within days she was overwhelmed with orders she couldn't possibly fulfill herself! 

Today, Grace and Lace has become a full-blown women’s apparel company with trademarked designs, a full studio and warehouse, and friends and family as staff. A portion of every sale goes toward building orphanages in India!

It has been an exciting journey and we are beyond grateful for the many doors that have opened for us over the years. We are also incredibly grateful to have the most amazing mentors and team members, and loyal customers who keep coming back for more. We are humbled, grateful, and blessed!

Section iconCompany Overview

Headquarters
2000 Windy Terrace, Ste 11A Cedar Park, TX 78613, US
Phone number
SIC Code
2339 - Women's, Misses', and Juniors' Outerwear, Not Elsewhere Classified
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Grace and Lace's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Grace and Lace's revenue is estimated to be in the range of $10M$25M

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