Tourism Revenue Model Nonprofit CVB collects 2% lodging assessments within its district, indicating a stable funding mechanism tied to local tourism activity. Sales opportunity: partner with the CVB to align paid marketing, co-branded campaigns, and lodging partnerships that leverage the district’s room-night economy.

Seasonal Destination Marketing Mission and vision emphasize year-round tourism and four-season appeal. Sales opportunity: propose multi-season event sponsorships, convention packages, and targeted content that drives off-peak visitation, aligning with local partners and hotels.

Strategic District District spans multiple cities and townships with about 651 rooms/units, offering breadth for regional campaigns and cross-property promotions. Sales opportunity: cross-venue itineraries, group sales bureaus, and bundled hospitality experiences across Grand Haven and surrounding communities.

Tech & Analytics Tech stack includes iCIMS, WordPress, Shopify, and analytics tools, indicating digital recruiting, e-commerce, and performance tracking capabilities. Sales opportunity: offer integrated digital marketing, CRM-enabled lead generation, and analytics-driven advertising campaigns to boost tourism-related sales for partners.

Engagement & Partnerships Active collaboration with local brewing and events (example partnerships) and engagement in regional events like sand sculpture contests signal community integration. Sales opportunity: co-hosted events, sponsorships, and partner programs that amplify visibility for hotels, attractions, and service providers within the district.