Strong Local Engagement The organization actively partners with local businesses such as Grand Armory Brewing, indicating opportunities for collaborative marketing campaigns, sponsorships, and local vendor collaborations to enhance visitor experiences and increase revenue streams.

Growth in Tourism Events The recent hosting of the 42nd Annual Sand Sculpture Contest demonstrates a robust event calendar, providing opportunities to offer event sponsorships, package deals, and targeted promotional activities to attract larger audiences.

Expanding Brand Presence With a modern tech stack including social media and event management tools, there is potential to develop digital marketing solutions, targeted advertising, and visitor engagement platforms to maximize online visibility and visitor conversion.

Revenue Potential Operating within a revenue range of $1M to $10M, the company is well-positioned to explore premium tourism packages, membership programs, and destination-specific experiences appealing to higher-spending travelers and event organizers.

Market Positioning As a recognized four-season destination with a mission to be a leader in Michigan tourism, there are opportunities to promote seasonal packages, outdoor adventure offerings, and specialty events to diversify revenue and attract a wider customer base.