Tourism Marketing Scale As Traverse City Tourism operates with a substantial revenue range and an employee base of mid-sized scale, there is clear potential for upsell of premium advertising services, programmatic media buys, and enhanced destination marketing campaigns to expand reach for hospitality partners.

Virtual Tour Offerings The recent launch of immersive virtual tours via SKYNAV indicates a readiness to modernize travel experiences; leverage opportunities to bundle 360° content, immersive experiences, and AI-driven personalization into partner packages for hotels, restaurants, and attractions.

Audience TechStack Existing tech stack includes Google Cloud, Microsoft Azure, Snowplow, and analytics/tracking tools; there is opportunity to optimize data partnerships, enhanced measurement, and targeted advertising solutions that integrate with their analytics for better campaign performance.

Brand & Awards Momentum Recognition as Cherry Capital of the World and involvement in high-profile hospitality events creates a favorable platform for sponsorships, co-branded campaigns, and experiential marketing partnerships with local businesses and tourism partners.

Inclusive Destination Certification as a Certified Autism Destination and focus on accessible experiences opens doors for specialized marketing programs, regional accessibility partnerships, and extended outreach to sensory-friendly travelers, expanding DMO services and partner eligibility.