Extensive showroom Leverage the largest lighting showroom in Western Michigan and a large in-stock inventory to position as a one-stop solution for both residential and small business projects, reducing lead times and boosting impulse and planned purchases.

On-site services Highlight on-site lighting layout consulting, landscape lighting design, and night-time demos to upsell professional design services, custom fixtures, and after-sales maintenance contracts for higher-ticket projects.

Custom capabilities Promote in-shop repair, alterations, and custom fixture fabrication as differentiators to win projects requiring bespoke lighting solutions, potential recurring revenue from maintenance and upgrades.

Local market edge Position as Western Michigan’s premier local lighting specialist with rapid product availability, enabling emphasis on quick project turnarounds for homeowners, contractors, and small developers.

Digital reach Capitalize on existing tech stack and digital touchpoints (social, CRM, online ads) to create targeted campaigns for homeowners and trade customers, prioritizing upsell of design services, seasonal promotions, and warranty/maintenance packages.