Grassroots California Email Format
Retail Apparel and FashionColorado, United States11-50 Employees
Grassroots California is a retail apparel and fashion company based in Denver, Colorado. It was founded in 2008 on the Venice Beach boardwalk by Ryan Connolly after he left a real estate career and started the venture in a storage unit. Since then, the brand expanded from a backpack operation to a distribution network that places its products in 300 stores across 20 countries globally. The business has engaged in collaborations with artists and brands, including Jerry Garcia, Pink Floyd, Method Man, and Cheech and Chong. With a relatively small staff, Grassroots California operates within the broader fashion retail market.