Gray Label Employee Directory
Retail Apparel and FashionNorth Holland, Netherlands11-50 Employees
Gray Label operates in the retail apparel and fashion space, focusing on simple, organic basics for children. The company is based in Amsterdam, Netherlands, and was founded in 2011 by Emily Gray. Its products are designed to be timeless and unisex, crafted from soft organic cotton and certified to the Global Organic Textile Standard, with an emphasis on durability across multiple lifecycles. Its customers are parents seeking durable, high-quality basics for children up to age 12, with a preference for pieces that remain usable beyond a single season. The brand sits in the sustainable segment of children's fashion, prioritizing longevity and organic materials in its design. In 2019, Gray Label expanded its line with a nightwear and underwear collection, Gray Label Undies, launched in November.