GRAY MATTERS Email Format
Retail Apparel and FashionNew York, United States11-50 Employees
GRAY MATTERS is a Brooklyn-based retailer in the apparel and fashion sector that emphasizes sculptural pieces inspired by Italian design and New York living. The brand aims for a versatile and sophisticated aesthetic, offering products that introduce subtle nuances rather than dominate their surroundings, with a focus on high quality. Its typical customers include designers, art gallerists, and architects who value minimalism in aesthetics and the craftsmanship of the items. Founded by Silvia Avanzi in 2015, the company operates with an international team and manufacturing in Italy, situating its presence between New York and Europe. It expanded its physical footprint with a flagship store in Soho, New York, reflecting growth in its distribution and brand reach. The business situates itself within the retail apparel and fashion industry, presenting itself as a brand that blends artistic influence with contemporary fashion sensibilities.