Insights

Premium B2B audience Target a high-end B2B client base including designers, art gallerists, and architects who value minimal aesthetics and superior craftsmanship; tailor outreach to projects and collaborations rather than consumer fashion.

Flagship leverage Capitalize on the new Soho flagship by proposing in-store experiences, exclusive launches, and showroom collaborations with architectural and design firms to drive wholesale and limited-edition orders.

Global manufacturing Highlight international production in Italy as a differentiator for quality and storytelling; offer limited production runs or co-created pieces to design studios seeking unique, export-ready items.

Omni-channel ready Utilize the existing tech stack (Shopify, AWS, payment options, email marketing) to pitch seamless wholesale portals, B2B ordering, and designer-focused catalogs that streamline approvals and reorders.

Milestone funding signals Position as a growth partner by aligning with the company’s revenue range and potential for expansion; explore strategic partnerships, pop-ups, and regional showrooms to scale revenue beyond current levels.

Similar companies to GRAY MATTERS

GRAY MATTERS Tech Stack

GRAY MATTERS uses 8 technology products and services including Criteo, html5media, Amazon Web Services, and more. Explore GRAY MATTERS's tech stack below.

GRAY MATTERS's Email Address Formats

GRAY MATTERS uses at least 2 email formats:
GRAY MATTERS Email FormatsExamplePercentage
First@graymattersnyc.comJohn@graymattersnyc.com
60%
First.Last@graymattersnyc.comJohn.Doe@graymattersnyc.com
40%

Frequently Asked Questions

What is GRAY MATTERS's official website and social media links?

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GRAY MATTERS's official website is graymattersnyc.com and has social profiles on LinkedIn.

How much revenue does GRAY MATTERS generate?

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As of September 2026, GRAY MATTERS's annual revenue is estimated to be $1M - $10M.

What is GRAY MATTERS's NAICS code?

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GRAY MATTERS's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does GRAY MATTERS have currently?

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As of September 2026, GRAY MATTERS has approximately 16 employees across 3 continents, including North America, Asia and Europe. Key team members include Founder, Director: L. E., Owner: J. C. and Traduction + Copy Editing: S. B. Explore GRAY MATTERS's employee directory with LeadIQ.

What industry does GRAY MATTERS belong to?

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GRAY MATTERS operates in the Retail Apparel and Fashion industry.

What technology does GRAY MATTERS use?

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GRAY MATTERS's tech stack includes Criteo, html5media, Amazon Web Services, Shopify, Mailchimp, Klaviyo, Apple Pay and Vimeo.

What is GRAY MATTERS's email format?

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GRAY MATTERS's email format typically follows the pattern of First@graymattersnyc.com. Find more GRAY MATTERS email formats with LeadIQ.
GRAY MATTERS logo

GRAY MATTERS

Retail Apparel and FashionNew York, United States11-50 Employees

GRAY MATTERS is a Brooklyn-based retailer in the apparel and fashion sector that emphasizes sculptural pieces inspired by Italian design and New York living. The brand aims for a versatile and sophisticated aesthetic, offering products that introduce subtle nuances rather than dominate their surroundings, with a focus on high quality. Its typical customers include designers, art gallerists, and architects who value minimalism in aesthetics and the craftsmanship of the items.

Founded by Silvia Avanzi in 2015, the company operates with an international team and manufacturing in Italy, situating its presence between New York and Europe. It expanded its physical footprint with a flagship store in Soho, New York, reflecting growth in its distribution and brand reach. The business situates itself within the retail apparel and fashion industry, presenting itself as a brand that blends artistic influence with contemporary fashion sensibilities.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    GRAY MATTERS's revenue is estimated to be in the range of $1M - $10M

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