Insights

Target Audience Engagement Gray Matters primarily serves designers, art gallerists, and architects who value minimalist aesthetics and high-quality craftsmanship, suggesting opportunities to develop specialized marketing campaigns or collaborations tailored to these niche professionals.

Luxury and Customization The company's focus on sculptural, Italian-inspired design positions it within a high-end, sophisticated market segment, opening avenues for premium brand partnership and personalized product offerings to elevate customer loyalty and expand premium sales channels.

Growing Retail Footprint With the recent opening of their flagship store in Soho, Gray Matters is expanding its physical presence in a prominent luxury retail district, providing a platform for exclusive events and in-store marketing initiatives aimed at high-net-worth clients.

Digital and E-commerce Presence Utilizing platforms like Shopify, Mailchimp, and social media, the company has a strong online footprint that can be leveraged for targeted digital marketing campaigns, online exclusives, and increasing direct-to-consumer sales.

International Manufacturing and Design With operations in both New York and Italy, Gray Matters offers opportunities to promote its artisanal craftsmanship and international design influence to appeal to global markets interested in luxury, artisanal, and culturally rich products.

Similar companies to GRAY MATTERS

GRAY MATTERS Tech Stack

GRAY MATTERS uses 8 technology products and services including BugSnag, cdnjs, Mailchimp, and more. Explore GRAY MATTERS's tech stack below.

BugSnag
Analytics
cdnjs
Content Delivery Network
Mailchimp
Email
Shopify Chat
Live Chat
Klarna Checkout
Payment Processing
Cloudflare Bot Management
Security
Vimeo
Video Players
Facebook
Widgets

Media & News

Graymattersnyc launches three chic formulas.
To help you out, Graymattersnyc has created three chic formulas to follow so you can nail the fashion-forward ensemble like a pro.
Sep 21, 2017 | www.thezoereport.com

GRAY MATTERS's Email Address Formats

GRAY MATTERS uses at least 1 format(s):

GRAY MATTERS Email Formats	Example	Percentage
First@graymattersnyc.com	John@graymattersnyc.com	30%
First.Last@graymattersnyc.com	John.Doe@graymattersnyc.com	20%
First@graymattersnyc.com	John@graymattersnyc.com	30%
First.Last@graymattersnyc.com	John.Doe@graymattersnyc.com	20%

Frequently Asked Questions

Where is GRAY MATTERS's headquarters located?

GRAY MATTERS's main headquarters is located at 67 West St, Brooklyn, New York, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is GRAY MATTERS's official website and social media links?

GRAY MATTERS's official website is graymattersnyc.com and has social profiles on LinkedIn.

What is GRAY MATTERS's NAICS code?

GRAY MATTERS's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does GRAY MATTERS have currently?

As of October 2025, GRAY MATTERS has approximately 20 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Founder And Creative Director: S. A.Founder, Director: L. E.Owner: J. C.. Explore GRAY MATTERS's employee directory with LeadIQ.

What industry does GRAY MATTERS belong to?

GRAY MATTERS operates in the Retail Apparel and Fashion industry.

What technology does GRAY MATTERS use?

GRAY MATTERS's tech stack includes BugSnagcdnjsMailchimpShopify ChatKlarna CheckoutCloudflare Bot ManagementVimeoFacebook.

What is GRAY MATTERS's email format?

GRAY MATTERS's email format typically follows the pattern of First@graymattersnyc.com. Find more GRAY MATTERS email formats with LeadIQ.

GRAY MATTERS

Q: What is GRAY MATTERS's official website and social media links?

GRAY MATTERS's official website is graymattersnyc.com. GRAY MATTERS has social profiles on LinkedIn.

Q: How many employees does GRAY MATTERS have currently?

GRAY MATTERS has approximately 20 employees.

Q: What technology does GRAY MATTERS use?

GRAY MATTERS's tech stack includes Trident AB, UPS, Shopify Chat, Shopapps, Klarna Checkout.

Retail Apparel and FashionUnited States11-50 Employees

GRAY MATTERS is a collection of standout sculptural pieces inspired by Italian design and the New York lifestyle.
As in gray the color, Gray Matters is versatile and sophisticated, always adding subtle nuances, never imposing.
Our typical customers are designers, art gallerists and architects who appreciate the minimalistic sense of aesthetics and the outstanding quality of the product.

Founded by Silvia Avanzi in 2015, the fast growing company has an international team based in New York and Italy where manufacturing takes place. The brand recently opened their first flagship store in Soho, New York.