Expansive Media Reach Gray Television owns the largest portfolio of local television stations across 113 markets, reaching approximately 36 percent of U.S. TV households, making it a prime partner for targeted advertising campaigns and digital marketing services.

Digital Media Integration With Gray Digital Media and a diverse set of production companies, there are substantial opportunities to offer advanced digital marketing, video production, and content distribution solutions tailored to local and national advertising clients.

Market Leadership Gray’s position as the top-rated local TV station owner in multiple markets provides a powerful platform for brands seeking high visibility in local markets, ideal for regional campaigns across diverse demographics.

Strategic Partnerships Recent collaborations like the Salvation Army relief drive indicate Gray’s openness to partnership opportunities with non-profits and community organizations, which can extend to sponsorship, CSR solutions, and branded content collaborations.

Technology Capabilities Gray's use of advanced digital and broadcasting technologies such as Elasticsearch, React, and Red Hat highlights their modernization efforts, presenting opportunities to sell innovative digital and broadcast solutions to modernize and optimize their media operations.