Local reach expansion TEGNA operates 64 television stations across 51 U.S. markets, reaching over 100 million people monthly across web, mobile, streaming, and TV. This presents a strong opportunity to upsell cross‑platform advertising solutions, including digital OTT via Premion, to local advertisers seeking broad audience in multiple markets.

OTT and digital focus With established OTT capabilities through Premion and multiple digital touchpoints (web, apps, streaming), there is potential to market package deals that blend linear TV with OTT and digital targeting to advertisers aiming for measurable local reach and frequency.

Technology leadership TEGNA operates with a modern tech stack including Jenkins, Salesforce, MongoDB, AI tools like ChatGPT and Vertex AI, and marketing platforms (Braze, Marketo). This indicates readiness for advanced ad tech integrations, data-driven targeting, and streamlined sales workflows for advertisers.

Awards as credibility Award-winning journalism and recent Murrow and regional recognitions bolster brand trust. This can be leveraged in sales pitches to reassure potential advertisers about quality, community impact, and reliable reach, particularly for public service campaigns and local initiatives.

Leadership and growth Recent leadership appointments in technology and operations, along with a high-profile CEO driving strategic hires, signal a focus on modernization and expansion. This creates opportunities to position premium sponsorships, branded content, and sponsored local journalism initiatives to advertisers seeking association with trusted local media.