Extensive Digital Reach Gray Television's broad portfolio of local television stations across 113 markets, combined with its digital assets and digital media agency, presents numerous opportunities for digital advertising, programmatic campaigns, and content distribution partnerships tailored to regional audiences.

Strong Local Presence As the largest owner of top-rated local TV stations, Gray offers targeted advertising solutions for brands seeking to enhance regional visibility, especially within its dominant markets where it holds the top or second-highest ratings.

Diverse Media Assets Gray's ownership of video production companies, studio facilities, and interest in content creators like Swirl Films enables partnerships in content development, branded entertainment, and video production services that can be monetized through client collaborations.

Community Engagement Gray's recent partnership with Salvation Army for the relief drive demonstrates a commitment to local community initiatives, opening doors for sponsorship opportunities, corporate social responsibility programs, and cause-related marketing collaborations.

Technological Infrastructure With a tech stack including advanced platforms like Elasticsearch, React, and Red Hat, Gray is well-positioned to leverage data analytics and digital transformation solutions to optimize advertising campaigns, audience targeting, and content delivery for business partners.