Global footprint Grayling operates 32 offices with an extensive affiliate network, highlighting opportunities to cross-sell PR and communications services to multinational clients and provide region-specific campaigns leveraging local insights and influencers.

Sustainability & inclusion Recent partnerships with Creative Access, Lexxic, and the Creative Mentor Network, plus recognition as a top place to work, signal a strong commitment to inclusion, diversity, and social mobility—selling points for brands prioritizing ESG and purpose-led communications.

Innovation platform Launch of GEO Radar across Asia-Pacific to monitor AI-influenced search and conversations positions Grayling as a tech-enabled advisory partner for brands navigating AI-generated content and reputational risk.

Industry partnerships Longstanding collaboration with Leeds Beckett University through the Grayling Prize demonstrates academia-aligned thought leadership and potential for co-branded campaigns, research partnerships, and talent pipelines.

Growth & talent Recent internal promotion to Account Director and the recognition as a best place to work indicate a strong talent ecosystem, enabling Grayling to handle larger, complex accounts and upsell strategic advisory services.