Global Presence Grayling operates with 32 offices worldwide and an extensive affiliate network, providing a strong platform for multinational campaigns and localized communication strategies. This broad footprint presents opportunities to offer integrated global PR solutions and specialized regional services to enhance their market reach.

Leadership Changes Recent high-level appointments, including new CEOs in the UK and Germany and a global CEO hire, indicate a strategic focus on leadership stability and growth. These transitions suggest opportunities to engage with Grayling on leadership-driven initiatives such as executive branding, leadership communications, and organizational change management.

New Service Launch Grayling has introduced an employee engagement and change management service, reflecting a pivot towards internal communications and organizational development. This new offering presents a sales opportunity for HR software providers, employee engagement platforms, and consultancy firms specializing in change management.

Industry Recognition Winning four CIPR PRide Awards highlights Grayling’s recognized expertise within the PR sector. This reputation for excellence can be leveraged to position complementary services such as media training, content creation, or digital analytics tools designed to elevate PR performance.

Technology Stack Grayling utilizes diverse digital tools including Adobe After Effects, Figma, and Yandex Metrica, indicating a focus on creative content and analytics. Opportunities exist to provide marketing technology solutions, content management, or data analytics services that can boost their digital engagement and measurement capabilities.