Insights

Expanding Asset Portfolio Grays has demonstrated strategic investment in real estate and assets, including purchasing a 1.5-acre property for $7.3 million in 2013 and a house and land package in Texas for $420,000. These investments indicate opportunities to leverage or expand asset-based sales channels and real estate-related auction services.

Strong Market Presence With over 120,000 items sold monthly across more than 70 product categories, Grays maintains a substantial online marketplace. This broad product range and high sales volume suggest potential for growth in niche or specialized categories, attracting vendors looking for an efficient sales platform.

Industry Competition Identified as a key competitor to auction giants like eBay, Gumtree, and other auction platforms, Grays presents opportunities to differentiate through exclusive partnerships or tailored offerings to target business and government clients seeking alternative auction solutions.

Acquisition and Investment Activity Recent ownership changes and investments, such as Quadrant Private Equity's acquisition in 2019 and asset investments in 2020, highlight opportunities for business development professionals to approach Grays as they potentially seek new partnerships, funding, or expansion opportunities to enhance their platform.

Community & Social Initiatives Grays actively engages in fundraising efforts, including online auctions supporting volunteer firefighters and animal welfare. Partnering with or sponsoring these initiatives could open avenues for brand collaborations or targeted sales campaigns aligned with social responsibility.

Grays Tech Stack

Grays uses 8 technology products and services including BootstrapCDN, Contentful, Storyblok, and more. Explore Grays's tech stack below.

  • BootstrapCDN
    Content Delivery Network
  • Contentful
    Content Management System
  • Storyblok
    Content Management System
  • Babel
    Development
  • jQuery
    Javascript Libraries
  • X-Content-Type-Options
    Web & Portal Technology
  • Microsoft ASP.NET
    Web Frameworks
  • Facebook
    Widgets

Grays's Email Address Formats

Grays uses at least 2 format(s):
Grays Email FormatsExamplePercentage
First.Last@grays.com.auJohn.Doe@grays.com.au
93%
Last@grays.com.auDoe@grays.com.au
7%

Frequently Asked Questions

Where is Grays's headquarters located?

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Grays's main headquarters is located at 376 Newbridge Road Moorebank, New South Wales 2170 Australia. The company has employees across 5 continents, including OceaniaEuropeAfrica.

What is Grays's phone number?

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You can contact Grays's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Grays's stock symbol?

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Grays is a publicly traded company; the company's stock symbol is GFOF.L.

What is Grays's official website and social media links?

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Grays's official website is grays.com and has social profiles on LinkedIn.

What is Grays's NAICS code?

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Grays's NAICS code is 44-45 - Retail Trade.

How many employees does Grays have currently?

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As of February 2026, Grays has approximately 423 employees across 5 continents, including OceaniaEuropeAfrica. Key team members include Coo: C. G.Chief People Officer: L. M.Chief Operations Officer: S. M.. Explore Grays's employee directory with LeadIQ.

What industry does Grays belong to?

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Grays operates in the Retail industry.

What technology does Grays use?

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Grays's tech stack includes BootstrapCDNContentfulStoryblokBabeljQueryX-Content-Type-OptionsMicrosoft ASP.NETFacebook.

What is Grays's email format?

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Grays's email format typically follows the pattern of First.Last@grays.com.au. Find more Grays email formats with LeadIQ.

When was Grays founded?

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Grays was founded in 1922.

Grays

RetailNew South Wales, Australia201-500 Employees

Grays is an Australian online retail and auction company, offering a huge range of consumer, industrial and commercial goods, direct from manufacturers and distributors. We offer our customers great value and convenience and our vendors an efficient alternative sales channel.

With a heritage spanning over 100 years, we have always been pioneers in creating the most efficient way for buyers and sellers to connect – from our traditional auction heritage to our first online sales back in 2000.

Today we employ more than 400 people throughout Australia & New Zealand in our network of state-of-the-art warehouses, distribution centres and offices, including our helpful Customer Service team and experts across more than 70 product categories from IT and wine to automotive and mining equipment.

We sell more than 120,000 items every month to both consumers and businesses. If you're looking for quality brands or commercial equipment, direct from some of the world's leading brand companies, you'll find our online marketplace and Buy Now sales are a convenient way to get a great deal.

If you're looking to sell your excess stock or surplus assets, we can help connect you with buyers.

Section iconCompany Overview

Headquarters
376 Newbridge Road Moorebank, New South Wales 2170 Australia
Phone number
Website
grays.com
Stock Symbol
GFOF.L
NAICS Code
44-45 - Retail Trade
Founded
1922
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Grays's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Grays's revenue is estimated to be in the range of $100M$250M

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