Large SKU breadth Grays operates an online marketplace with over 120,000 items monthly across more than 70 product categories, presenting ample cross-sell and upsell opportunities for ancillary accessories, extended warranties, and bulk purchasing programs.

B2B and B2C mix Serving both consumer and business buyers via direct-from-manufacturer channels, Grays can be a channel partner for VMI, surplus asset recovery, and liquidation services, expanding partner networks for manufacturers and distributors seeking efficient sales routes.

Regional footprint With warehouses, distribution centers, and offices across Australia and New Zealand and a workforce of 201–500, Grays presents regional coverage that supports localized logistics, bulk orders, and rapid-source procurement for industrial and commercial customers.

Tech-enabled marketplace Utilizing AWS, Storyblok and other web technologies, Grays has a scalable e-commerce and content stack that can be leveraged for engagement automation, personalized catalogs, and data-driven merchandising to improve conversion for high-value categories.

Revenue scale Current revenue range of 100M to 250M positions Grays as a mid-market player with growth capacity; targeted outreach around commercial procurement programs, asset recovery partnerships, and expanded category partnerships could unlock incremental sell-through.