Target SMB Coverage Focus on small and midsize businesses seeking premium healthcare coverage with flexible program design, as Great American Employer Health Solutions specializes in tailored plans for that segment.

Strong Backing Leverage the stability and credibility of being part of Great American Insurance Group (A+ AM Best), and the broader American Financial Group, to position value and reliability to potential employer clients seeking solid carriers.

Industry Expansion Monitor and pitch opportunities related to recent launches in workers compensation for temp staffing firms and California wineries property coverage, signaling proactive product expansion that could pair with employer health solutions.

Tech & Enablement Offer digital onboarding and integration value by aligning with the company’s tech stack (iCIMS, Microsoft Intune, Adobe tools, SumTotal, Trello) to streamline benefits administration and employee training for clients.

Strategic Partnerships Explore co-marketing and co-sell opportunities with allied firms (e.g., staffing firms, wineries, insurtech partners) highlighted by recent partnerships and program launches to broaden distribution and client reach.