Product Innovation Great Lakes Distillery consistently introduces new products such as zero-proof spirits, nonalcoholic options, and flavored brandies, indicating a strong focus on innovation that appeals to health-conscious and craft-seeking consumers, creating opportunities for targeted marketing and partnerships.

Market Expansion Recent collaborations and product launches, including partnerships with local breweries and unique spirit releases, suggest potential for expanding distribution channels and co-branding efforts within the craft beverage community and local markets.

Quality Reputation The distillery's reputation for handcrafted, award-winning spirits positions it as a premium brand with potential to attract upscale bars, restaurants, and specialty retailers interested in exclusive or artisanal products.

Diverse Portfolio Their portfolio spans spirits with varying profiles—from traditional rye to innovative nonalcoholic drinks—indicating versatility that can meet different customer segments, ideal for cross-selling to diverse clients seeking unique craft options.

Digital Engagement Utilizing a range of technology platforms and regularly launching new products online shows a strong digital presence that can be leveraged for targeted outreach, online sales, and expanding reach into new markets through e-commerce and digital marketing campaigns.