Premium Craft Focus Great Lakes Distillery’s emphasis on handcrafted, small-batch spirits crafted using old-world methods positions it well to target high-end retailers, boutique liquor stores, and premium bars seeking unique, authentic products that appeal to discerning customers.

Innovative Product Line The company’s recent launches of zero-proof spirits like Junipre and Sans, along with flavored spirits such as Milwaukee Record Brandy and Chicken Shack Rye Whiskey, open opportunities for collaborations with health-conscious consumers and specialty beverage venues interested in non-alcoholic and innovative drink options.

Expansion Through Partnerships Recent collaborations with brands like Sprecher Brewery and Bradford Derustit highlight potential avenues for co-branded products or experiential marketing activations, which can expand reach into local markets and craft beverage communities.

Digital Engagement Utilizing platforms like Google Analytics, Facebook, and WordPress indicates a focus on online presence—leveraging this digital footprint can attract direct-to-consumer sales, virtual tastings, and targeted marketing campaigns to grow customer loyalty.

Market Differentiation With a diverse product range including award-winning spirits and zero-alcohol options, Great Lakes Distillery can be positioned as a versatile supplier catering to various consumer preferences, creating opportunities for sales expansion into both premium spirits and wellness-oriented beverage markets.