Local community partnerships Leverage their Local Love initiative launched with the Michigan Chefs de Cuisine Association to pitch collaborative marketing campaigns or sponsorships with local restaurants and hospitality brands seeking regional exposure.

Hospitality focus Target foodservice suppliers and equipment manufacturers aligned with hotel and restaurant markets, offering co-branded promotions or advertising services that reach owners and operators in the hospitality sector.

Growth by VP aligned Engage with their leadership network, particularly the VP of Sales hire for Alto-Shaam, to identify cross-sell opportunities for high-end commercial kitchen equipment marketing, branding packages, and industry-specific lead generation.

SMB reach Position as a cost-effective local advertising partner for small to mid-size hotel and hospitality businesses in Traverse City and surrounding regions, highlighting targeted digital marketing, local SEO, and support from a lean team.

Tech-enabled services Emphasize how their tech stack (SEO tools, Google Maps, time zone data, cloud security) supports precise locality-based campaigns; propose offerings around localized PPC, map-based ads, and performance analytics tailored to hotel supply needs.