Strategic partnership Great Lakes Systems recently merged with Weather Shield Roofing Systems, signaling potential for joint bids on larger projects and access to Weather Shield’s ongoing maintenance capabilities to upsell reroofing and maintenance contracts.

Large-scale footprint Having completed over sixty-million square-feet of single-ply roofing, the company demonstrates capacity for high-volume, industrial-scale projects and can be a strong candidate for mid-to-large commercial and manufacturing facilities seeking reliable single-ply options.

Approved manufacturers As an approved applicator for Carlisle SynTec, Firestone, Duro-Last, and Johns Manville, Great Lakes Systems can leverage multiple product lines to tailor proposals, optimize pricing, and win competitive bids across different owner specifications.

Growth signals The company’s revenue range and recent press release about the merger indicate momentum and willingness to pursue expanded market share, presenting opportunities for strategic outreach to facilities managers and general contractors involved in upcoming new-construction and retrofit projects.

Tech-enabled engagement Utilizing platforms like HubSpot and digital channels, there is an opportunity to engage prospects with targeted content, lifecycle marketing, and personalized outreach to capture maintenance contracts, reroofing opportunities, and new construction bids.