Market Leadership Great Lakes Wine & Spirits is Michigan's largest alcoholic beverage wholesaler, providing extensive regional coverage across all 83 counties, which indicates a strong foothold and broad distribution network ideal for expanding product lines.

Customer Focus With a commitment to local communities and partnerships like Coppercraft Distillery, the company demonstrates a strong emphasis on regional brands and localized service, presenting opportunities to introduce new local or craft beverage products.

Operational Changes Recent asset divestitures and workforce adjustments suggest strategic shifts and potential openings for new suppliers to fill gaps in distribution or explore collaborative opportunities within specific territories.

Financial Potential Generating annual revenues between 100 and 250 million dollars and employing over 800 staff positions the company as a significant player, offering scale and stability for partners seeking substantial distribution channels.

Technology Use Utilizing modern web technologies and platforms indicates an openness to digital engagement, providing avenues for targeted sales, online partnerships, and innovative marketing collaborations.