Expansion Partnerships Michigan’s largest alcohol wholesaler has announced distribution partnerships with AMASS Brands Group and Proximo Spirits, signaling a growing openness to expanding brand portfolios and committing to new supplier relationships within key regions.

Electrolyte Mixers Great Lakes is the first US distribution partner for AMASS Electrolyte Mixers, presenting an opportunity to introduce innovative, cross-category beverage options to their Michigan network and leverage AMASS’s broader lifestyle platform.

Regional Reach With operations across all 83 Michigan counties and a stated local presence, there is a strong channel for regional brands seeking broad statewide coverage, plus potential for exclusive or preferred supplier discussions.

Digital & Data Adoption of tech tools such as Tableau and SQL Server indicates a data-driven sales approach; leverage analytics to identify high-potential SKUs, optimize route-to-market, and tailor case-per-day opportunities for retailers.

Stability & Scale Revenue in the high hundreds of millions range and a sizeable workforce positions Great Lakes as a solid, scalable partner for national brands looking for mature distribution infrastructure in the Midwest.