Regional licensing Great Mortgage holds licenses in six states (Arizona, Illinois, Indiana, Florida, Missouri, Tennessee), indicating opportunities for cross-state expansion support, partner referrals, and multi-state product feasibility discussions with lenders and tech providers.

Mid-market scale With 11-50 employees and annual revenue in the 25-50 million range, the company sits between small boutiques and large megafirms, suggesting opportunity for targeted software, compliance, and operational efficiency solutions tailored to growing brokerages.

Diverse loan mix Offering Conventional, FHA, VA, and non-qualified mortgage options signals a broad product footprint; there is potential to upsell technology platforms, CRM integrations, and marketing services that support diverse loan programs and borrower segmentation.

Regional growth Headquartered in Naperville, Illinois with state licenses nearby presents a chance to focus on regional marketing partnerships, community outreach programs, and local lender relationships to accelerate market share in the Midwest and neighboring states.

Competitive landscape Operating in a market with large mortgage players suggests emphasizing differentiators such as agile tech stacks, lender-direct integrations, and personalized service; offer value through scalable tech, compliance support, and mortgage analytics to compete effectively.