Midwest Data Strategy Great Northern Consulting has a long-standing regional footprint serving large datacenter customers in the Midwest, with expansion into data warehouse technologies. This suggests a potential sales opportunity to offer modern data stack assessments, cloud warehouse migrations, and analytics modernization services to regional enterprises seeking scalable data infrastructure.

Yellowbrick Partnership The firm is a partner with Yellowbrick for Gen 3 cloud data warehousing, highlighting a focus on high-performance, flexible deployment, and predictable pricing. This presents an opportunity to upsell complementary services such as data modeling, migration planning, and proof-of-concept projects around cloud warehouse adoption for clients evaluating or expanding Yellowbrick deployments.

Full-service Advisory Their model combines assessing challenges, defining objectives, and executing solution-driven plans, including POCs and implementation. This aligns with selling end-to-end IT modernization, managed services, and staffing to support large-scale initiatives, particularly for clients in transition from traditional infrastructure to modern data solutions.

Smaller Firm, Broad Reach With 11-50 employees and a revenue range of 25 to 50 million, Great Northern sits between small and mid-market, offering a nimble, personalized approach. This creates a sales path for multi-year managed services, fractional leadership, and targeted data engineering or analytics teams to scale client projects without large vendor overhead.

Tech Stack & Engagement Current technologies include Joomla, WordPress, Shopify, and various web tools, indicating potential cross-sell opportunities around data integration, analytics, and reporting for clients with similar digital platforms. There is also room to position cloud analytics, data governance, and marketing tech analytics services to optimize customers’ online presence and data-driven decision-making.