Destination branding Great Southern Publishers specializes in destination marketing magazines and community branding, presenting a sales opportunity to offer integrated print publications paired with their sister interactive marketing services to enhance local tourism and business promotion.

Southeast focus With a emphasis on Southeast communities, there is potential to upsell regional tourism guides, visitor maps, and four color community magazines to local governments and travel boards seeking cohesive branding across print and digital experiences.

Cross-sell tech Their sister company concentrates on interactive marketing, websites, and interactive maps, offering a joint sales path to bundle print campaigns with digital assets and interactive features for a seamless community promotion package.

Mid-market scale Revenue in the 10 to 25 million range and a lean team suggest agility for targeted campaigns with mid-market publishers and regional advertisers, presenting opportunities for strategic partnerships and co-branded campaigns.

Advertising ecosystem Existence of a diversified product line including magazines, visitor guides, rack cards, brochures, and folders creates multiple entry points for up-sell and cross-sell with advertisers looking for comprehensive marketing collateral.