Expansion Synergy The convention center is undergoing a major expansion that includes a connected Omni hotel and expansive event space. This creates cross sells for integrated hospitality and event solutions, including on site management, catering, audiovisual, staffing, and facilities management services for current and future events. Engage Matthews Southwest and other contractors to position as a preferred vendor across project phases.

Green Advantage LEED Gold certification and a sustainability focus offer a strong hook for corporate and association clients seeking eco friendly events. Propose sustainability consulting, green procurement, waste reduction programs, energy monitoring, and carbon footprint reporting as value adds for large conferences and trade shows.

Tech Enablement The tech stack signals comfort with enterprise tools, security and design software, and automation. Opportunities exist to sell end to end event technology, such as mobile registration integrated with staffing platforms, workflow automation, high performance streaming and content delivery, plus cybersecurity services aligned to industry standards.

Procurement Leverage The scale of the expansion implies ongoing procurement cycles for vendors in landscaping, architecture, signage, audiovisual, and catering. Position as a turnkey partner capable of delivering design build, ongoing maintenance, and integrated services across both the convention center and the connected hotel.

Growth Upsell The center targets high end events and corporate clients, opening avenues for premium offerings such as advanced event production, branded experiences, immersive AV, and digital marketing assets. Leverage creative and design capabilities to bundle venue, hotel and guest experience enhancements for upsell opportunities.