Sustainability value Opportunity to position design thinking services as a means to enhance the triple bottom line for organizations, aligning people, planet, and profit with clients focused on sustainable, impact-driven outcomes.

Small firm agility As a small team with 2-10 employees, leverage their agility to offer personalized consulting engagements, rapid pilots, and scalable packages that can grow with client needs.

Mid market potential Revenue in the 1M–10M range and design services focus suggest target toward mid-market firms seeking strategic design thinking to drive efficiency, customer experience, and innovation.

Tech stack leverage Highlight capabilities around Cloudflare security, web performance, and data-driven insights (via Google Search Console and related tech) to appeal to risk-conscious organizations needing robust, compliant digital design initiatives.

Competitive positioning Differentiate from large firms by emphasizing specialized, boutique approach to design thinking and triple bottom line outcomes, offering flexible engagement models that complement bigger consultancies.