Expanding Greek Market Greek House's mission to unite the 800,000 connected Greeks nationwide indicates a strong and growing target customer base. Business development efforts can focus on partnerships with Greek organizations and expanding customized apparel options for fraternities and sororities across various campuses.

Recent Acquisition Leverage The acquisition by University Tees, Inc. suggests current market consolidation and potential cross-selling opportunities. Sales strategies could include offering complementary products or services to the new parent company and leveraging their expanded distribution channels.

Diverse Product Offerings Greek House's emphasis on custom designs for sorority recruitment and campus events presents upselling opportunities for premium and seasonal apparel. Developing targeted marketing campaigns for specific Greek life seasons can generate increased order volume.

Technological Integration Utilization of digital analytics and cloud-based tools highlights efficiency in operations and customer engagement. Enhancing online customization capabilities and digital marketing efforts can attract more college students and Greek organizations looking for unique apparel.

Revenue Growth Potential With an estimated revenue between 50 to 100 million dollars and a sizable workforce, Greek House has significant room for expansion in both product lines and geographic reach. Sales initiatives can focus on expanding product categories, such as accessories, and increasing outreach to new campuses nationwide.