Industry leadership Steep Hill, now Green Analytics North, is a long-established leader in cannabis testing and analytics with a nationwide lab network. Sales opportunities lie in expanding high-value testing services, potency, contaminants, and genetic testing offerings to new states and municipalities adopting cannabis programs.

Expansion potential With labs across four states and a track record of rapid turnaround and quality, there is room to upsell additional service lines, including GenKit and proprietary genetic testing, to existing clients and to new markets entering regulated cannabis programs.

Strategic partnerships Past collaborations and acquisitions indicate appetite for partnerships. Target healthcare, regulatory bodies, and cultivation tech firms for co-developed testing solutions, consulting services, and data analytics platforms to broaden market reach.

Regulatory credibility Early leadership in California’s medical cannabis testing framework and ongoing advisory services position the company as a trusted partner for states and municipalities. Use this credibility to pursue high-compliance, long-term contracts with regulatory agencies and licensed operators.

Digital enablement Adopt and promote scalable, cloud-based analytics and reporting platforms (as suggested by their tech stack) to offer subscription or managed services for cannabis operators, enabling continuous monitoring, compliance reporting, and reductions in time-to-result.