Admissions Growth Green Hills operates a broad care continuum on a single 60-acre campus with 275 residents, spanning independent living, affordable housing, assisted living, dementia care, rehabilitation, skilled nursing, adult day services, home health services, and on-site child care with an aquatic and fitness center. This breadth enables cross-sales across the continuum and positions the facility to receive post-acute rehab referrals, memory-care transitions, and home-health engagements from hospital and physician networks. Leverage the strong local reputation, including a recent Top Rated Local score, to drive inquiries and referrals for multiple levels of care.

Marketing Modernization Current tech usage shows Weebly as the CMS and Google Analytics for site analytics, indicating room to modernize marketing technology. Opportunities include upgrading to a modern CMS with integrated CRM and marketing automation, improving SEO for admissions, and using analytics to optimize inquiries and conversions for independent living and memory care programs. A refreshed digital presence could strengthen competitive positioning against larger operators.

Security & Compliance As a health care provider with multiple services, protecting resident data and meeting regulatory requirements is essential. The existing web security tools (reCAPTCHA, basic server stack) suggest a footing for a security and compliance review, with potential to deploy HIPAA-compliant hosting, EHR/portals integration, telehealth readiness, and staff training to support home health and rehabilitation services.

Campus Efficiency A 60-acre campus offering diverse services presents opportunities to drive operational efficiency and sustainability. Implementing energy management and smart building controls, along with preventive maintenance and equipment lifecycle planning, can reduce operating costs and improve resident comfort across aquatics, rehab, and housing facilities. Consider partnerships for durable medical equipment and fitness facility upgrades to support ongoing service delivery.

Growth & Partnerships Green Hills’ mid-sized non-profit profile (revenue in the 1-10M range) creates room to expand fundraising, donor management, and capital campaigns to fund technology upgrades, campus modernization, and expanded services. Partnerships with suppliers for DME, rehabilitation equipment, and therapy programs can streamline procurement while enhancing service offerings, and community ties—such as on-site child care—offer cross-promotion opportunities with local families.