Mergers & Acquisitions Keurig Green Mountain has a history of successful mergers and acquisitions, such as acquiring Dr Pepper Snapple Group Inc. for $18.7B in 2018. This demonstrates the company's growth strategy and potential areas for expanding product offerings and market presence through further M&A.

New Product Development With initiatives like developing drinks based on iced coffee through partnerships with companies like Coca-Cola, Keurig Green Mountain exhibits a commitment to innovation in beverage offerings. This opens up sales opportunities for introducing new products to cater to evolving consumer preferences.

Market Expansion Recent news of Keurig Green Mountain closing offices in Virginia signals a potential shift in focus or resource allocation. This presents a chance for sales development professionals to explore new markets or regions where the company may be looking to expand its operations or sales activities.

Leadership Change The appointment of Marcus as the Executive Vice President and Chief Global Brand and Product Officer in 2013 brought new leadership to Keurig Green Mountain. Sales teams can leverage this change to establish new partnerships or explore fresh sales strategies aligned with the vision of the incoming executive.

Legal Issues Resolution Despite past issues with violations of consumer laws, addressing legal challenges can be an opportunity for sales teams to strengthen relationships with customers and rebuild trust. By demonstrating a commitment to compliance and consumer satisfaction, Keurig Green Mountain can potentially regain market confidence and drive sales growth.