Market Entry Research Green Purse's field research program for meat brands entering the US demonstrates on-the-ground consumer insights and localization capabilities, creating an opportunity to offer end-to-end market entry services that pair primary research with PR and influencer outreach for foreign brands.

Lean Retainer Model With a lean team and long-term retainers, Green Purse can function as an extension of client marketing teams, delivering ongoing PR and marketing support with tight collaboration, a model well suited to startups and mid-market brands seeking agility.

Niche CPG Focus Specializing exclusively in consumer packaged goods within natural products and specialty foods, Green Purse offers precise media targeting and credible storytelling, ideal for brands seeking focused PR and market research.

Founder Credibility Led by award-winning Lisa Mabe, the firm benefits from strong industry relationships with media, retailers, and influencers, enabling faster coverage and trust-building for client programs.

Sustainability Growth Narrative With a focus on helping brands grow in the American market and align with sustainability narratives, Green Purse can support ESG storytelling, product launches, and consumer research that resonates with current trends in natural products.