Greensboro Sports Foundation
Spectator SportsNorth Carolina, United States2-10 Employees
Greensboro Sports Foundation is a small nonprofit organization based in Greensboro, North Carolina, operating in the spectator sports field to support the hosting of major events. The group traces its origins to the Tournament Host Committee of Greensboro, which was incorporated on December 30, 1993, to assist the City of Greensboro and the Greensboro Coliseum Complex, with support from local partners. In its evolution, the organization rebranded as the Greensboro Sports Foundation and adopted 501(c)(3) designation. The change aimed to strengthen Greensboro's national profile as a destination for tournaments and to foster partnerships that can position the city for large-scale sporting events. As a coordinating body, the foundation works with city agencies, universities, and visitor bureaus to facilitate event hosting and related hospitality activities. In March 2026, it announced partnerships with the University of North Carolina at Greensboro and with the City of Greensboro to lead local organizing efforts in collaboration with the Greensboro Convention & Visitors Bureau.