Growing Economic Impact The CRVA reported a record-breaking economic impact of over 1.08 billion dollars in 2023, highlighting a strong market presence and potential for partnerships aimed at further boosting regional tourism and event hosting.

Leadership Transition With the recent appointment of a new CEO, Steve Bagwell, there is an opportunity to introduce innovative solutions and strategic initiatives to support their growth and diversify revenue streams.

Event Expansion The launch of flagship events like Savor Charlotte and partnerships with local festivals demonstrate the company's active engagement in culinary and cultural activities, opening avenues for sponsorship, event management, and experiential marketing collaborations.

Technology Adoption CRVA utilizes a broad digital tech stack including CRM and analytics tools, indicating a readiness for data-driven marketing, ticketing, and visitor engagement solutions to improve operational efficiency and personalization.

Collaborative Opportunities Partnerships with organizations such as Charlotte Airport and Major League Fishing highlight an openness to collaborative ventures in hospitality, outdoor recreation, and entertainment sectors, presenting opportunities for joint promotions and service integrations.