Economic Impact CRVA delivered a record $1.08B economic impact in the last year, signaling strong traveler spending and potential for partnerships with hospitality, transportation, and venue sponsors to amplify visitor engagement and cross-sell experiences.

Digital Transformation Partnering with Valtech to revamp CharlottesGotALot.com on Google Cloud indicates a readiness for scalable, data-driven marketing and travel-planning experiences—opportunities to position product offerings around CRM, analytics, and personalized itineraries.

Upcoming Leadership Transition in 2023 with a new CEO suggests a period of strategic realignment and prioritization. Engage for fresh initiatives in destination marketing, venue partnerships, and sponsorship programs aligned to their updated roadmap.

Flagship Venues MANAGED assets include the Charlotte Convention Center, Spectrum Center, Bojangles’ Coliseum, Ovens Auditorium, and NASCAR Hall of Fame—commercial opportunities across event tech, ticketing, sponsorships, and experiential branding within major city venues.

Growth & Partnerships Active collaborations with local boards, film commissions, and food festivals (Savor Charlotte) indicate a appetite for scalable regional campaigns and co-branded experiences—ideal for multi-market sponsorship, content rights, and cross-promotional packages.