Strategic Partnerships GreenStone Farm Credit Services has a history of forming strategic partnerships with entities like Michigan State University Extension and Messagemakers, Inc. Sales professionals can explore collaboration opportunities through such partnerships to expand their customer base.

Employee Promotions Recent promotions within GreenStone, such as Kimberly Brunner being promoted to executive vice president and CFO, indicate potential changes in decision-makers or key contacts. Sales development representatives can leverage these updates to engage with new stakeholders and strengthen relationships.

Exclusive Scholarships GreenStone's involvement in offering tuition-offsetting scholarships, as seen with Michigan Farm Bureau, presents a unique sales angle. Sales professionals can highlight such initiatives as part of their value proposition to attract and retain customers in the agricultural sector.

Retiree Networks With long-serving employees like Armstrong retiring after 41 years at GreenStone, there is an opportunity to tap into extensive industry experience and networks. Sales teams can utilize retiree networks to gain insights, referrals, and potentially new business opportunities.

Tech Integration The tech stack used by GreenStone includes modern tools like jQuery and Google Maps. Incorporating discussions around technology integration and solutions into sales pitches can resonate with tech-savvy clients seeking innovative financial services providers.