Leadership Change New President & CEO appointed in June 2026, signaling strategic shifts and potential reallocation of marketing and partnerships budgets. Leverage leadership transition to propose refreshed destination marketing collaborations, sponsorships, and joint outbound campaigns to boost regional tourism.

Growth & Hiring Headcount expansion on the Sales & Services team indicates a push to scale event, meetings, and sports tourism initiatives. Target opportunities around venue partnerships, convention services, and exclusive packages for conferences, tournaments, and large-scale events.

Tech & Analytics Active tech stack including Google Cloud and modern web tooling suggests openness to data-driven marketing, CRM integration, and digital partnerships. Propose analytics dashboards, attribution models, and programmatic advertising or retargeting collaborations to optimize visitor acquisition.

Market Positioning Revenue in the mid-tier range with a comparable profile to other regional CVBs indicates a viable market for regional and hospitality suppliers. Explore collaboration with hotels, convention centers, and a network of local experiences to enhance visitor stay packages.

Recent Milestones Recent activity around notable events and recognition (National Travel and Tourism Week, new hotel development) highlights momentum in tourism growth. Approach with co-branded campaigns, hotel-partner promotions, and event sponsorships to capture rising visitation and spend.