Leadership Expansion With the recent appointment of Bill Midkiff as CEO, Greenway Equipment is positioned for strategic growth and increased market presence, offering opportunities to introduce new product lines or expand existing dealer partnerships.

Market Positioning As a John Deere dealer with a revenue between $1M and $10M, Greenway Equipment targets a niche market that values quality agricultural machinery, presenting sales prospects for related accessories, parts, and maintenance services.

Local Focus Located in Bangor, Maine, the company’s regional presence allows for targeted local outreach campaigns and customized equipment solutions tailored to the specific needs of the Northeast agricultural community.

Digital Engagement Utilizing technologies like Facebook Pixel and AWS suggests active online engagement, providing opportunities to leverage digital marketing and e-commerce channels to increase sales and customer retention.

Financial Scope With a revenue range of one to ten million dollars, there is substantial potential to upsell premium products, parts, and service plans to existing customers and to expand the customer base within the local agricultural and construction sectors.