Customization Advantage Greetings Island offers easy customization of cards and invitations, meeting the demand for personalized and unique content, which can be a valuable selling point to customers looking for tailored solutions.
Untapped Small Business Market With a small team of employees, Greetings Island can target the vast market of small businesses, offering cost-effective solutions for their events, promotions, and celebrations.
Competitive Differentiation Differentiating from competitors like Shutterfly and JibJab by focusing on simplicity, original templates, and diverse occasions, Greetings Island can carve a niche in the competitive online greetings and invitations industry.
Partnership Potential Collaborating with other tech companies like Zendesk and Microsoft Advertising can expand Greetings Island's reach and attract new customers through joint promotions or integrations.
Social Media Marketing Utilizing Twitter Emoji, Open Graph, and a presence on Twitter, Greetings Island can leverage social media platforms for engaging marketing campaigns, increasing brand visibility and driving sales.