Digital Innovation American Greetings' digital business unit is a leading provider of digital greetings and premium celebrations content through proprietary technology platforms and apps. Leveraging their advanced digital capabilities, there is an opportunity to partner with companies looking to enhance their online customer engagement and create personalized digital experiences.

Collaborative Partnerships Recent collaborations with international sensations like SIA and GRAMMY-winning artists show American Greetings' ability to create unique and exclusive collections. This presents an opportunity to collaborate with influencers or brands in various industries to co-create special limited-edition collections or promotions that cater to specific target audiences.

Seasonal Launches American Greetings consistently launches new collections and Creatacards tied to seasonal events like holidays, Father's Day, and World Mental Health Day. Businesses can capitalize on these seasonal trends by offering co-branded limited edition products that align with popular celebrations, providing customers with fresh and relevant options throughout the year.

Customer Experience Enhancement With a focus on making the world a more thoughtful and caring place, American Greetings is committed to creating happiness, laughter, and love. Businesses can align with this sentiment by integrating American Greetings' products into their customer engagement strategies, enhancing the overall experience and fostering stronger emotional connections with their audiences.

Personalization Trend The trend towards personalized gifts and experiences continues to grow. Companies looking to tap into this trend can partner with American Greetings to create customized greeting cards, gift wrap, and party goods that cater to the desire for unique, tailored products. By offering personalized options, businesses can attract customers seeking meaningful and individualized gifts.