Mid-market footprint Grey Horse operates with 11-50 employees and revenue in the 10M-25M range, signaling opportunities with mid-market clients that require strategic PR programs, crisis management, and story development without enterprise-scale pricing.

Integrated tech stack Leverage their use of iCIMS, Google Workspace, Cloudflare, Shopify, and other tools to position cross-channel campaigns, e-commerce client support, and digital-first PR services that integrate with clients’ HR, web, and commerce platforms.

Diverse culture Their emphasis on an inclusive, creative, low-ego environment suggests a selling point for brands prioritizing DEI communications, employee advocacy, and authentic storytelling in public relations strategies.

Service focus Position as best-in-class, reasonably priced PR partner for clients seeking fresh perspectives and scalable programs, with potential upsell into digital strategy, content production, and media relations for scaling businesses.

Growth potential With revenue visibility and a stated manifesto-driven approach, there is room to propose expansion into regional or sector-focused campaigns, thought leadership, and integrated marketing communications to compete with mid-sized agencies.