Insights

Growing Youth Engagement GRIDLIFE successfully attracts a young, car-curious demographic by creating accessible and shareable motorsports experiences, indicating a strong opportunity to engage brands and sponsors targeting younger audiences.

Expanding Event Portfolio The company has launched diverse events including racing championships and veteran outreach programs, providing multiple avenues for sponsorship, partnership, and branded activations within the motorsports and lifestyle segments.

Community Partnerships Collaborations with organizations like Veterans Path to Hope and the Sports Car Club of America demonstrate GRIDLIFE’s potential to attract community-focused brands interested in sports, charity, and grassroots engagement opportunities.

Digital Engagement Tools Utilizing platforms like Facebook, Twitter, Squarespace, and analytics tools such as Facebook Pixel offers opportunities for targeted digital advertising and data-driven campaigns to expand reach and measure ROI for partners.

Revenue Growth Potential With an estimated revenue of one to ten million dollars and recent initiatives expanding its event offerings, GRIDLIFE presents strong potential for sponsorship packages and promotional collaborations aimed at brands seeking impactful youth and motorsports activations.

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GRIDLIFE Tech Stack

GRIDLIFE uses 8 technology products and services including Facebook Pixel, Squarespace, Squarespace Commerce, and more. Explore GRIDLIFE's tech stack below.

  • Facebook Pixel
    Analytics
  • Squarespace
    Content Management System
  • Squarespace Commerce
    E-commerce
  • Google Workspace
    Email
  • Backbone.js
    Javascript Frameworks
  • Priority Hints
    Performance
  • Twitter
    Widgets
  • Facebook
    Widgets

GRIDLIFE's Email Address Formats

GRIDLIFE uses at least 1 format(s):
GRIDLIFE Email FormatsExamplePercentage
First@grid.lifeJohn@grid.life
50%
First@grid.lifeJohn@grid.life
50%

Frequently Asked Questions

Where is GRIDLIFE's headquarters located?

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GRIDLIFE's main headquarters is located at 4245 North Knox Avenue Chicago, Illinois United States. The company has employees across 2 continents, including North AmericaOceania.

What is GRIDLIFE's official website and social media links?

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GRIDLIFE's official website is grid.life and has social profiles on LinkedIn.

What is GRIDLIFE's NAICS code?

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GRIDLIFE's NAICS code is 7112 - Spectator Sports.

How many employees does GRIDLIFE have currently?

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As of February 2026, GRIDLIFE has approximately 23 employees across 2 continents, including North AmericaOceania. Key team members include Chief Executive Officer: M. H.Director Of Brand Experience: J. H.Social Media And Content Brand Manager: K. H.. Explore GRIDLIFE's employee directory with LeadIQ.

What industry does GRIDLIFE belong to?

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GRIDLIFE operates in the Spectator Sports industry.

What technology does GRIDLIFE use?

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GRIDLIFE's tech stack includes Facebook PixelSquarespaceSquarespace CommerceGoogle WorkspaceBackbone.jsPriority HintsTwitterFacebook.

What is GRIDLIFE's email format?

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GRIDLIFE's email format typically follows the pattern of First@grid.life. Find more GRIDLIFE email formats with LeadIQ.

When was GRIDLIFE founded?

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GRIDLIFE was founded in 2004.

GRIDLIFE

Spectator SportsIllinois, United States11-50 Employees

#GRIDLIFE is a one-of-a-kind motorsports festival that celebrates the full spectrum of car culture, and packages it up in a festival environment where good music and good times bring everyone together with high-fives and high-revs. 

Over five years we have crafted an experience that attracts the young “car curious” audience, removes barriers to entry, and converts them to motorsports enthusiasts. We’re dispelling the myth that, “The youth doesn’t care about motorsports”, because they do. You just need to make it accessible, shareable and fun.

Section iconCompany Overview

Headquarters
4245 North Knox Avenue Chicago, Illinois United States
Website
grid.life
NAICS Code
7112 - Spectator Sports
Founded
2004
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    GRIDLIFE's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    GRIDLIFE's revenue is estimated to be in the range of $10M$25M

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