Digital Commerce Growth Capitalize on the existing cart functionality to expand direct to consumer eyewear and accessory sales, broadening product offerings and streamlining the online checkout to drive revenue from the current patient base and new customers.

Patient Engagement Implement a HIPAA compliant patient portal with secure messaging, appointment reminders, and telehealth options to boost scheduling efficiency, continuity of care, and patient loyalty.

Local Market Focus Leverage the Olathe location with enhanced local SEO and Google Maps presence to attract nearby patients and explore partnerships with local businesses and clinics for increased referrals.

Tech Modernization Modernize the tech stack with privacy compliant analytics and faster frontend tooling to improve site performance, marketing effectiveness, and conversion rates while maintaining HIPAA considerations.

Growth Readiness With a solid revenue base and lean team, pursue scalable growth through new service lines, partnerships with clinics, and strategic investments in equipment and marketing to fuel expansion.